How to make a seller’s home stand out
How to make a seller’s home stand out
In many real estate markets, the biggest problem sellers face is simply a bigger than normal inventory. That means a seller’s big challenge today is figuring out how to stand out amidst all those other homes buyers can look at.
Sellers need to act like they’re in competition with every other home for sale in the area. Because they are. As always, what matters are location, condition and price.
A seller can’t do anything about improving the appeal of a location—it is what it is.
They can, however, put price in their favor. Sellers need to focus on what comparable homes in their area have actually sold for (not listed at). If they’re under pressure from a job transfer or expanding family, they should probably price BELOW the prevailing range. The idea is to price aggressively enough that buyers have to check them out. Look for the next post : Improvements it makes sense to do